POIS is the Made-In-Italy fast-fashion brand for the woman who is not afraid to express herself and amaze with her individual look both at work and in her free time, living life to the full. WORK HARD, PLAY HARD- THINK POISITIVE!

In a nutshell

NOY s.r.l. is the exclusive manufacturer of the fast-fashion clothing and accessories branded “POIS”. Unlike other fast-fashion companies, NOY s.r.l. researches catwalk trends and originally creates from those each item of the POIS total-look in its style office with headquarters in Milan. POIS products are therefore exclusive and noticeable from the rest. POIS has been a successful brand for over 25 years, as it enables its customers to have stylish products of better quality than those of the other fast-fashion companies, with greater speed, affordable prices and the advantage of the “Made-in-Italy” tag.

Company

The brand POIS was created with great foresight in 1985 by Dr. Fabio Balestri. In this way, Dr. Balestri distinguished his company from the other wholesale clothing businesses of the time, which were used to commercializing generic products acquired from the textile laboratories. Since then, POIS products have been designed exclusively by the POIS Style Office, led by fashion designer Laura Trabucco. Among other things, Mrs. Trabucco made POIS historically and deservedly famous in the world of fast-fashion for its fashion knitwear, that few other companies know how to produce successfully. Dr. Balestri was also one of the first in Italy to understand the importance of fast-fashion for the fashion market, and therefore pushed his company to offer customers new products every week, well ahead of other companies in the industry. He followed an innovative approach to gain a market place and he well succeeded in that; his foresight and creativity helped the brand carve a niche in the market. Even today Dr. Balestri’s strategy anticipates market trends: Noy s.r.l. is in fact one of the few companies that creates fast-fashion preview collections, which simultaneously allow Noy’ s.r.l.’s agents and distributors to work at best, and Noy s.r.l.’s customers to preview trends and secure their season’s stock with minimum risk. Today Dr. Balestri’s daughter, Federica Balestri, having graduated from the prestigious Oxford University and after years of experience on the London market, has joined Noy s.r.l., and is projecting POIS successfully in foreign markets and the world of the web. The history of the Balestri family’s business success was the object of the main feature article in prestigious financial monthly magazine “Capital”, Italian edition.

Products

POIS is the "Made-In-Italy” fast-fashion label for the woman who is not afraid to express herself and amaze with her individual look both at work and in her free time, living life to the full. The motto of the brand is therefore: “WORK HARD, PLAY HARD- THINK POISITIVE!” The POIS brand positions itself on the fast-fashion market with products inspired by the seasonal “moods” presented by the top designers of the New York, Paris, London and Milan fashion shows. The POIS Style Office studies and reinterprets the trends that will most impact the market and that will dictate the rules of style for the coming season. POIS want to give all women the opportunity to wear stylish and good quality products, similar to those of the largest and most luxurious boutiques around the world, with a brilliant value for money ratio. In addition to being loved by all those who wear it, POIS is known in Italy and abroad through its website and seasonal catalogues, advertising on Italian television and in Italian fashion magazines, it has its presence on the major online social-networking and business web portals, and through promotional events, shows and exhibitions. POIS have also been the brand of choice for the stars of Italian television and cinema for many years.

Market

POIS typically sells its superb products to wholesalers and department stores, but also serves retailers in various countries and regions. Specialty shops and boutiques are very enthusiastic customers, because of affordable minimums for our high quality Italian fashion products. The POIS woman: POIS does understand the female world: the POIS team is composed by 90% of strong-willed, motivated women with great enthusiasm. They are dedicated, focused and have a creative bent of mind. The employees are the greatest strength of their company. POIS collections are meant for women from every walk of life; each can find products as per their choice; they cater a multitude of products for women, as POIS is eclectic enough to satisfy every taste without losing its individuality. The total look POIS includes office-wear, casual-wear, elegant and ceremony attire, evening dresses and club-wear. POIS fits perfectly in the middle segment of the market: the prices are competitive but the products are of very high quality. Price & Quality: Quality is paramount to POIS. All of their designs are original and great care is taken for every minute detail. They choose their laboratories carefully, amongst the artisans, both in Italy and abroad. The habitual POIS customer is used to finding that the knits are fully-fashion, the buttons are logoed, the linings are satin, the stitching is double, and the trims are in lace… POIS uses exclusively and precious natural materials such as silk, viscose, cotton, wool, cashmere, alpaca, linen and angora. Their production is 75% certified Made in Italy and 25% abroad on certified Italian Design, offering the perfect blend of fashion, quality and affordability. The network: The time-span between the creation of a POIS product in their style office in Milan and the delivery of the stock to the showrooms can be as little as 15 days, enabling POIS’ clients to be always on top of the trend. Clients are able to select the products online and receive them in less than 5 working days or pick them up directly from their showroom on the same day. Noy s.r.l. serves retailers in over 90 countries through the showrooms, B2B website, agents and distributors The POIS franchising network is also constantly expanding both in Italy and abroad, with shops in Austria, Germany, Malta, Spain, Switzerland, Russia, Moldavia, and more opening soon.

Collections, Brands and Trademarks

POIS'S Style Office creates various collections, ensuring quality and uniqueness. POIS launches four main collections a year: Spring, Summer, Autumn / Winter and Eveningwear. Each of these collections is supplemented by "flash" additions, whose function is to develop the themes of greater success and to integrate the collection with new proposals in response to market demand of the moment. More than 1000 products are produced per season, and new models are introduced every week. Once you pass the minimum production, POIS is also able to meet the specific needs of each market.