IN A NUTSHELL: The Rodrigo Brand Today
For almost forty years Rodrigo, a historic reference
brand for men’s apparel, has been offering the market
a comprehensive range of classic, quality garments that
continue to reflect the latest market trends.
Between the domestic and export markets, the Rodrigo
brand currently supplies over 1,000 top retail customers,
a company-owned outlet, 22 Single-Brand Stores (6 of
which are company-owned) and 70 custom-designed
shop-in-shops.
To support the brand, the Company has implemented
an investment plan targeting human resources and
high-visibility communication and advertising, also
directed towards rapid development of the Single-Brand
project, which is considered the strategic top priority.
Our Single-Brand Customer is
a highly reliable, energetic Partner customer, with
deep knowledge of the reference market and a point
of sale available (ideally 100 to 120 sqm), located in
a strategically significant commercial area.
A Partner who puts forward proposals, driven by
enthusiasm and determination in attaining goals,
and willing to collaborate actively with an ambitious,
tried and tested team.
COMPANY
The Company
Industria Adriatica Confezioni SpA (IAC SpA) was founded in
Chieti in 1962 and in the space of a few years became one
of the largest and most renowned European shirt producers.
The transformation that saw the Company progress from
designing and producing just a single product to a full
menswear wardrobe came about in the early 1970s, with
a series of significant investments in terms of technology
and in communication and marketing to boost the Rodrigo
brand, represented by the now legendary Centaur.
In June 2003 IAC became part of the SAITT/IAC Group,
which today boasts approximately 1.500 employees, an
annual production output of around 3 million garments
and, besides Rodrigo, other prestigious brands including:
Truzzi, Mastai Ferretti e Bonser.
MARKET
RODRIGO - IAC typically sells its superb products to wholesalers and department stores, but also serves retailers in various countries and regions. Specialty shops and boutiques are very enthusiastic customers, because of affordable minimums for our high quality Italian fashion products. RODRIGO - IAC products are also great for Internet shops
PRODUCT GALLERY OVERVIEW
Below you can see a selection of articles manufactured and offered by RODRIGO - IAC.
For more information about RODRIGO - IAC products, please feel free to send an E-Mail message.