Italian fashion brand RODRIGO men's wear shirts men clothing knitwear

In a nutshell

PLEASE NOTE: The sales campaign will start the 18th of January. You can find the whole collection at our showroom in Milan, Via Cesare Correnti 10. For any kind of information don’t hesitate to contact our sales manager Mr Matteo Focardi, at 0039 328 1425503 The Rodrigo Brand Today For almost forty years Rodrigo, a historic reference brand for men’s apparel, has been offering the market a comprehensive range of classic, quality garments that continue to reflect the latest market trends. Between the domestic and export markets, the Rodrigo brand currently supplies over 1,000 top retail customers, a company-owned outlet, 22 Single-Brand Stores (6 of which are company-owned) and 70 custom-designed shop-in-shops. To support the brand, the Company has implemented an investment plan targeting human resources and high-visibility communication and advertising, also directed towards rapid development of the Single-Brand project, which is considered the strategic top priority. Our Single-Brand Customer is a highly reliable, energetic Partner customer, with deep knowledge of the reference market and a point of sale available (ideally 100 to 120 sqm), located in a strategically significant commercial area. A Partner who puts forward proposals, driven by enthusiasm and determination in attaining goals, and willing to collaborate actively with an ambitious, tried and tested team.

Company

The Company Industria Adriatica Confezioni SpA (IAC SpA) was founded in Chieti in 1962 and in the space of a few years became one of the largest and most renowned European shirt producers. The transformation that saw the Company progress from designing and producing just a single product to a full menswear wardrobe came about in the early 1970s, with a series of significant investments in terms of technology and in communication and marketing to boost the Rodrigo brand, represented by the now legendary Centaur. In June 2003 IAC became part of the SAITT/IAC Group, which today boasts approximately 1.500 employees, an annual production output of around 3 million garments and, besides Rodrigo, other prestigious brands including: Truzzi, Mastai Ferretti e Bonser.

Market

RODRIGO - IAC typically sells its superb products to wholesalers and department stores, but also serves retailers in various countries and regions. Specialty shops and boutiques are very enthusiastic customers, because of affordable minimums for our high quality Italian fashion products. RODRIGO - IAC products are also great for Internet shops