Masel was born in 2015 and ever since proves to be the reference brand for custom-made ties and accessories. The founding principles of Masel are the personalized elegance, infact all the product offering focuses on accessories and customisable clothing items (ties, leather goods, t-shirts, cufflinks, boxers, ...), custom-made suits and shirt. Another fundamental principle is attention to details: Masel is constantly committed to making its articles unique with features and specifications in line with or above the customer’s expectations. Masel works together with the Italians artisans and their legendary skills and with the customer, who has his own personal style to represent.

Our brand is aimed at a predominantly male clientele formed by a target ranging from 30 to 40 years. The goal is for the Masel man to carry forward the elegance and values of our territory with a modern and contemporary approach. With its high quality products Masel is mainly established in Italy, however there are several partnerships with foreign boutiques that promote Made in Italy.

Masel offers a continuous collection and offers the possibility of packaging and personalizing ties, clutches, shirts, tailored suits and much more, allowing the customer to create his own garment or accessory from scratch. However, seasonal items are added such as costumes and customized t-shirts for the summer collection. In addition to brand products, Masel offers the possibility of producing private label products.